Influencer Marketing & Management

More Than Just Pretty Posts
Influencer Marketing isn't new. But doing it right? That's where most brands miss the mark. It's not about slapping a product in someone's hand and hoping it goes viral. It's about authentic connection, strategic placement, and trusted influence that feels real to the right audience.
Strategic Digital Marketing Excellence

Benny is a digital marketing and business consultant who's worked with brands across Nigeria, Africa and other parts of the World to turn influencer marketing into a brand-building machine, not a gamble. From local startups to big names, I've worked with and supported campaigns for brands that trust what I bring to the table — creativity, results, and intentionality.

Not Just an Influencer. Not Just a Manager. A Strategic Matchmaker.

I understand both sides of the game — the brand and the influencer.

Whether I'm the face of a campaign or managing the back-end, my job is to ensure:

  • The right voices are speaking to the right people
  • The message feels genuine, not forced
  • And the results are more than vanity metrics — we're talking actual growth and conversion

Influencer Management for Brands

From campaign concept to execution, I help brands plan, manage, and execute influencer collaborations that make sense. That includes:

  • Influencer sourcing & vetting
  • Contract negotiation
  • Brief development
  • Creative direction & post-approval
  • Performance tracking & reporting

Influencer Representation & Support

For influencers and creators, I help elevate your brand, secure high-quality partnerships, and make sure you're not being undervalued or overworked. That includes:

  • Media kit development
  • Rate card structuring
  • Brand outreach & deal negotiation
  • Campaign management
  • Mentorship & personal branding

Hybrid Campaigns

Some of my best work has involved campaigns where I've played both roles — managing behind the scenes and showing up as a trusted face.

I've been featured and partnered in campaigns that have gone beyond likes to spark real engagement and community love.

This dual perspective creates campaigns that resonate authentically with audiences while delivering measurable business results.

A Few Highlights

🌍 Global Brand Experience

I have worked with brands across Nigeria and beyond — spanning industries like Entertainment, Media, Financial Services, Agriculture, Technology, Fashion, Lifestyle, Retail, E-commerce, Food, Automotive, Hospitality, Sports, Government, Telecommunications, Nonprofits, and Faith-based Organizations.

📈 High-Converting Engagement

Commended for real, high-converting engagement – not just visibility. My posts often bring in thoughtful DMs, shares, and saves, because people know I only partner with brands I believe in. This authentic approach drives genuine business results.

🎯 Strategic Input & Campaign Optimization

Known for my strategic input – from helping brands craft better influencer briefs, to reshaping their campaign goals for better reach and retention. I don't just execute; I elevate the entire strategy.

🤝 Trust & Community Connection

Brands trust me. Communities connect with me. That's the win-win. This dual trust creates a powerful foundation for campaigns that actually move the needle for businesses.

Why Influencer Marketing Still Works (When Done Right)

Because people trust people.

We're in a world of ad fatigue and algorithm burnout. But when someone they follow genuinely recommends your product or service? That sticks. The magic happens when the right influencer is matched with the right brand, the message feels aligned not scripted, and the rollout is consistent, strategic, and not rushed.

That's what I help brands build — influence with integrity.

Ready to Build a Campaign That Hits Different?

Whether you're a brand looking to collaborate or an influencer needing real support behind your growth, I'm your go-to person.

Let's build campaigns that go beyond hype, into trust, visibility, and community-driven results. Let's collaborate with purpose.

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